Success metrics
How the ground game is doing
0 activations completed · ₹0 of ₹0 budget used
0
Total footfall
0
Leads captured
0%
Lead → booking
—
Cost per lead
—/5
Avg review
Activation funnel
Footfall to paying bookings across all activations.
Leads vs bookings per activation
Which formats actually convert pet parents.
Delivery progress
Activation tracker
Events, camps & brand promotions
Add what the team is running on ground, move the progress slider as it happens, and log the numbers the same day.
Ultimarketing
Ultimutt's in-house AI marketing brain — reads the tracker, ideas and reviews live.
Pick a prompt or ask a question — Ultimarketing will summarise what's happening, flag risks and write the upcoming plan.

